How Dani Grew Her Podcast to 100K Downloads in Just 9 Months After Struggling to Find Clear Advice
Client: Dani Marenburg
Show: Mindin’ My Wellness (In 2025, Dani rebranded her podcast and is now Well On Her Way)
Ideal Listener: Busy, health-empowered women who are tired of restrictive diets and are seeking ways to transform their health in a sustainable way so they can look and feel their best without sacrificing a life well-lived.
Service: Podcast Launch, Ongoing Podcast Management + Growth and Guest Management
Our Mic Drop Effect
📧 Turning listeners into email subscribers: 236% spike in clicks in 6 months to her free opt-in
🎧 Converting listeners into loyal followers: Achieved 3,600+ followers/subscribers on Apple Podcasts in 1 year
hear what Dani
had to say:
When Dani came to me in 2023, she knew a podcast was the next step to grow her business after coaching 500+ women in her first year of starting her Macro Nutrition Coaching Business. She knew a podcast was a powerful medium to increase her reach, dive deeper with her community and attract her ideal clients. But she felt stuck. Every piece of advice she found online about launching a podcast, growing listeners, and using it to bring clients just left her with more questions and zero clarity.
Before We Stepped In: Overwhelmed by Conflicting Podcast Advice
What Dani wanted wasn’t another checklist or a bunch of conflicting how-to's — she needed someone to turn the overwhelm into a clear, joy-filled process so she could do the fun part (connect with her audience) without being buried in the back-end work. She already knew a podcast was the next move, she just didn’t know how to make it strategic, sustainable, or actually convertible.
“I wanted to launch a killer podcast to increase my reach and dive deeper with my community, but felt overwhelmed with where to even begin and how to make it successful,” Dani shares.
This is where Dani discovered our podcast launch experience — a holistic podcast support designed for busy business owners like her who want to launch their podcast with ease so they can build a podcast that nurtures their audience and converts leads faster into their courses and programs without next to any work on their behalf.
The Strategic Partnership: Creating a Clear Podcast Launch Path Without the Overwhelm
Our Podcast Launch Experience: Built for Your Ideal Client, Not Just More Downloads
Like all partnerships, we kicked things off with a deep-dive questionnaire that captured Dani’s goals, who her podcast needed to reach, how she wanted her show to support her business and the exact outcomes she wanted the podcast to drive. The form also collected platform logins, current assets, and our quick equipment & tools checklist so nothing stalled waiting for passwords or making decisions.
Using that intake, we built a roadmap tailored to Dani that did two things – launch successfully, and set the show up for sustainable growth for the long run. With Dani’s goals front and centre, we mapped content pillars, keyword strategy, episode formats, and a promotional plan that would get new ears on her new show fast.
ranking in the top 10 search results for her primary keyword of 'wellness' on launch day
- An Asana launch workflow breaking the project into weekly, bite-sized tasks so nothing felt overwhelming.
- With Dani’s target listener front-of-mind, we crafted messaging and positioning that spoke directly to her ideal client. Then we packaged the show (cover art, episode titles, show description, keyword strategy) so it immediately communicates who the podcast is for, the problem it solves, and why listeners should care, especially in a crowded health & wellness category.
- We partnered with our graphic designer to create podcast branding that matched Dani’s business. The goal was to look like a professional, credible show at first glance, so listeners who discover an episode are more likely to listen, subscribe and click through to her offers.
- We mapped episode formats (interviews, client success stories, solo episodes) and designed a framework to capture authentic storytelling, especially past client interviews that showcased real transformation. Those human stories create an emotional connection and make it easy for listeners to imagine working with Dani.
- We delivered a clear, done-for-her 7-day launch promo plan Dani and her team could easily execute. It included email templates, social swipe copy, and a day-by-day guide for what to share and when. All optimised to generate visibility, excitement, and early engagement (boosting ranking in podcast apps).
#1 ranking on apple podcast charts in nutrition podcasts in usa within 48 hours of launch
After launch, we took ownership of post-production and growth operations so Dani could focus on content creation. That included episode editing, uploading and publishing, guest management, and monthly performance reports with data-backed recommendations. Every month, we used the data to tweak our podcast strategy so we knew exactly what actually moved downloads and conversions.
"You make podcasting so seamless! Podcasting is one of my FAVORITE parts of my job and my creative outlet and I honestly don’t think I’d feel the same way about it if it weren’t for you & your team doing so much of the heavy lifting, leaving me to just focus on the parts I love – research and recording,” Dani shares.
The Results: Visible Podcast Growth, Invisible Stress
- A global top charting podcast: Within 48 hours of launching her show, it hit #1 in U.S in Nutrition and it continues to consistently rank in the top 50 Charts in U.S in Nutrition and is now a top 0.5% podcast worldwide according to Listen Notes.
- Cultivated a community of loyal fans: Her podcast quickly reached listeners in over 70 countries and has created fans with over 8,000 Followers who subscribe, share, buy and come back for more. Her podcast now averages over 1,500 downloads per episode per week – 50x the industry average.
- Immediate credibility and influence: Her podcast instantly positions her as a trusted authority in her niche, helping her reach a global audience of over 141,000 ideal listeners.
- Attracting top leaders in health and wellness: Her show has become a magnet for industry-leading voices, where past guests have included Ronit & Vida (WeNatal Founders), Dr. Shannon Ritchey (Founder of Evlo Fitness), Dr. Thaïs Aliabadi & Mary Alice Haney (hosts of the SheMD podcast), and Danielle Gronich (Co-Founder of Clearstem) giving her listeners insider access to the people shaping the industry and boosting her own credibility along the way.
- Attracting aligned partnerships: Dani’s show continues to attract brand sponsorships to not only increase exposure but also an additional stream of revenue, all while staying true to her values and audience.
- Streamlined Execution: With our systems and processes, podcasting became one of Dani’s favorite parts of her work, allowing her to stay organized and focus on what she truly loves about hosting her show.
now a top 0.5% podcast worldwide according to Listen Notes
Top 25 podcast in her primary category of heatlh & fitness in uSA within 48 hours of launch
- Dani M.
"Podcasting has truly become my favorite part of my business because Justine and her team handle everything behind the scenes so I can focus on researching, recording, and connecting with my audience. With their organized systems and proactive strategies, I’ve never missed a single week of publishing and hit #1 in the charts on my launch day — one of my career highlights. Nearly two years later, my show has close to 300,000 downloads and still ranks in the top 50 U.S. nutrition podcasts."
"I never imagined I’d be number one in the charts during my launch, now my podcast ranks in the top 50 in the U.S. for Nutrition."
hire us
If you’re an online coach or service provider wanting to launch a new podcast or want to take your current podcast to the next level, we could be the solution you’ve been looking for. Our approach makes podcasting feel effortless with seamless, full-service production + execution, and fueling your podcast with a custom growth plan that drives real business results.
Ready to build a highly addictive podcast that turns listeners into clients on repeat?
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