Named a Top Podcast for Social Media Management Business Owners, Shante Established Herself as a Trusted Industry Voice
Client: Shante Gorman
Show: Social Media Manager Confidential
Ideal Listener: Driven, early to mid-career social media managers or freelancers who are seeking real-world strategies, support and transparency to grow a sustainable and profitable social media management business.
Service: Podcast Launch, Ongoing Podcast Management + Growth, Guest Management
Our Mic Drop Effect
🌏 Global traction fast: Reached the Top 5% of podcasts worldwide in just 2 months, building instant credibility and widening her reach.
🎧 A loyal listener base: Attracted 800+ dedicated followers in under a year, creating an engaged audience ready to take the next step with her.
Shante had built a thriving multi–six–figure social media management agency and mentored other agency owners to do the same. She knew a podcast would be a powerful way to share her voice, grow her brand, and deepen her connection with her community. But launching a podcast might feel like a million little decisions stacked on top of each other and that’s exactly how Shante felt before we partnered. The tech side in particular felt overwhelming. Between leading her team, serving clients, growing her agency, and being present for her family, she didn’t have the time or headspace to figure out the tech, strategy, and launch steps on her own. She believed in her message—she just needed a clear path to bring it to life.
Before We Stepped In: Ready to launch, not ready to spend hours troubleshooting
We started by getting crystal clear on her goals, audience, and resources. An in-depth intake questionnaire helped us understand what she wanted her podcast to achieve, who her ideal listener was, and how the show could support her business. It also gathered all her platform logins, recommended tools and equipment, and any assets we’d need to get moving. By the end of this step, there was no guesswork—just a clear plan for building a podcast designed to deliver results.
From there, we created a roadmap for her podcast strategy. This wasn’t just a launch checklist—it was a blueprint for sustainable growth. Every episode, promotion, and workflow was designed with her goals front and center, keeping her ideal listener top of mind while ensuring long-term momentum and discoverability.
Tech overwhelm was a big barrier for Shante, so we guided her through every detail. From choosing the right mic and hosting platform to setting up a home recording environment that sounded professional, we removed all the uncertainty. She didn’t need to figure out the tech herself. She could focus on creating the content she loved.
Our Podcast Launch Experience: From Overwhelm to a Top-Ranked Podcast Without the Tech Headaches
- Helping her craft a podcast name that included her keywords and made it easy for her ideal listeners to find her
- Developing messaging and positioning that spoke directly to her audience
- Designing show packaging (episode titles, descriptions, keywords and supporting her team with designing the cover art) that made her podcast stand out in a crowded social media marketing category
- Delivering a 7-day, done-for-you promotion plan, complete with email templates, social swipe copy, and a clear day-by-day guide. The goal was to generate buzz, build momentum, and maximize visibility on podcast apps without adding extra stress for Shante or her team.
ranking on the top 5% most popular shows globally in 60 days according to listen notes
To keep everything organized, we set up a full launch workflow in ClickUp, Shante’s existing project management tool. By breaking the project into weekly, actionable steps, she could see the big picture and tackle one thing at a time—eliminating overwhelm and keeping progress on track.
After launch, we took over ongoing production, guest management, and growth strategies. Shante could continue creating valuable content without getting bogged down in editing, publishing, or analytics. Our monthly performance reports gave data-backed insights so we could tweak our strategy where needed, ensuring her podcast kept growing and turning listeners into leads and paying clients.
The result? A podcast that was not only launched successfully but designed to grow, nurture, and convert, all without Shante getting bogged down in the technical or logistical details.
The Results: Streamlined Execution, Loyal Listeners, and a Trusted Voice
- Easily discoverable: Claimed a Top 3 ranking for her primary keyword on Apple Podcasts and Spotify, putting her show directly in front of ideal listeners.
- Business Growth: Within a few weeks of launching, she was already reaching new people who were discovering her & her business through her podcast & signing up for her signature program.
- Streamlined Execution: With our checklists, scripts and step-by-step guidance, Shante knew exactly what to do and when to do it, making the most of her limited daily work time.
- Top Ranked Podcast Worldwide: In 2 months, her podcast quickly hit a ranking in the top 5% most popular shows globally according to Listen Notes.
- Global Visibility: In one year of launching her show, Shante grew her show to over 48,000 downloads, built over 800 engaged podcast Followers/Subscribers and consistently held a top 3 keyword ranking for her primary keyword in Apple Podcasts and Spotify.
ranking as the #2 show for her primary keyword in spotify within 2 months of launching
- Shante G.
"We were able to launch my podcast, publish 80 weekly episodes, and increase my leads and sales! I felt so excited and SO supported. Everything was incredibly organised and bite-sized so it made the launch really actionable for me as a busy business owner. Justine was a HUGE resource for how to best leverage my podcast to my goals. My podcast has allowed me to not just better serve my community but has opened doors for networking and bigger speaking opportunities"
“You’ve made having a podcast SO easy and enjoyable for me.”
hire us
If you’re an online coach or service provider wanting to launch a new podcast or want to take your current podcast to the next level, we could be the solution you’ve been looking for. Our approach makes podcasting feel effortless with seamless, full-service production + execution, and fueling your podcast with a custom growth plan that drives real business results.
Ready to build a highly addictive podcast that turns listeners into clients on repeat?
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